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Product Range - Print |
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Variable Data Printing (VDP) : |
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| MASS-CUSTOMIZE YOUR MARKETING AND SALES DOCUMENTS |
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Variable Data Printing (also called Variable Information Printing, Database Publishing, or Personalized Printing) is used to customize each and every document within a run of digital printing.
VDP is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign.
In one-to-one (1:1) marketing, variable data printing is used to customize direct marketing or marketing collateral because the text, images, graphics and offers can be "varied" within each separate document to best meet a customer's wants and needs.
VDP enables the "mass-customization" of documents as opposed to the "mass-production" of a single document (using offset lithography).
Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people.
Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset.
Mehraforms has spent years developing one of the most advanced and state-of-the-art production facilities to support its' VDP programs. Our expertise also extends to the complex binding, finishing and fulfillment workflows that are required to ensure 100% document integrity, 100% of the time. |
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- Supports powerful customer focussed marketing efforts
- Elivers Custom – tailored, relevant messages
- Increases response rates
- Customizes and personalizes your customer communications
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VDP is used to create all types of documents, including postcards, newsletters, welcome/enrolment kits, and other sales and marketing collateral. Each application can also involve varying degrees of personalization and customization… |
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What does customized really mean? |
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LEVELS OF CUSTOMIZED CONTENT IN A DOCUMENT |
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From the "least relevant" way to communicate with a customer through the "most relevant", here are the different levels of how content can be customized within a document:
Static - This is a "one size fits all" marketing message. Your marketing message is "mass-produced" using conventional offset lithography and every customer will receive the same message, regardless of their relationship or profitability to your company.
Personalized - Each customer's name and address will appear on each document to attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or profitability to your company.
Versioned - Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented according to demographic or other attributes, perhaps by a previously expressed interest. |
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ONE-TO-ONE MARKETING |
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Whether you call your customer-focused marketing strategy Relationship Marketing, One-to-One (1:1) Marketing, Database Marketing, Loyalty Marketing, or CRM Marketing, there is one key to maximizing the return on investment (ROI) for your marketing dollars: |
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Your marketing message must be highly relevant
when you communicate with a customer across print,
email or the Web. |
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Marketing that is relevant to each specific customer dramatically increases ROI because the content and offer in each message is personalized, custom-tailored and targeted to each individual.
Your customers will take action, your response rates will increase dramatically and you'll rapidly achieve your sales and marketing goals.
At Mehraforms, we use advanced strategies and capabilities to power your integrated, relationship marketing efforts. We work with industry-leading companies and world-class agencies to develop programs that achieve critical business objectives and provide a measurable return on investment for each campaign |
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Customized Direct Marketing |
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- Generate leads and traffic
- Maintain and extend customer relationships
- Get the order
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Customized Documents |
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- Marketing Collateral
- Welcome/Membership Kits
- Other sales and marketing literature
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Contact us to learn more about our experience with variable data printing and personalized, customized marketing communications that can drive your relationship marketing initiatives. |
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Some key applications of VDP |
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- Telephone Bills
- Receipts
- Share certificates
- Statement of accounts
- Statement of Marks
- University degree certificates
- OMR/ICR forms
- Intimation forms
- Personalized Message
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